GROUP 46: Music Video 2007/8

We have chosen one of the previous years music videos that we like;


This was done by group P1-01. Audio Bullys-100 Million

We like this video because they have used various different shots for parts of the rap.
Camera work: In this video they have used various different shots; - close up
- long shot
- medium shot
Editing- There is a part in the video where the camera zooms in on the rappers head and then he comes up smaller again. To do this they used green screen and then istop motion and the look they have achieved is really good.
At the start of the video theres a cardboard house which goes in through a window and then comes to real life which also looks really good it also ends how it started.
Then when the rapper is sitting in a field the sky behind him is purple.
Also they write the words in a diary as they sing them which looks really good.
Another effect is they recorded the rapper rapping on their mobile and then played the video as part of the video. They use pictures which then come to real life again which is effective and different.

Setting- In this video they use lots of various different settings.
-Bedroom
-Cambridge station
-Skate park
-Places covered with graffiti
-Jesus Green
-Basketball courts
-Stairway
-Play park
-Garages
-Window

Genre Conventions- As this is a rap song the main rapper has his "crew" with him and he smokes. Wears burberry, which is seen as chav clothing.

Performance- The rapper in the video is very convincing as he new all the words and the lipsynching looks like hes singing it. He also moves his hands a lot which adds more.